Boosted Revenue and Brand Awareness via Google Shopping

ROAM’s biggest struggles centered around their high price-point and biggest competitor, AWAY. ROAM needed to build credibility in the face of competition while effectively highlighting what makes them different. Unlike their competitors, ROAM provides customization options to the finest of details, allowing every buyer to decide just how unique they want their luggage to be.

We helped escalate the ROAM brand by leveraging reviews to build credibility and creating more exposure on Google Shopping. We also wanted to test what different shopping feed optimizations would work: different product images, product pages (PDP), keywords, reviews, and more.

By making different optimizations to their feed, they are now winning significantly more impressions. We’ve also greatly improved on non-brand performance (ACQ) by casting a wide net of keywords and expanding on the collection ofkeywords that have proven to work.

27.76x ROAS increase
73.59% CPA decrease
188.8% Revenue increase

• Google Shopping feed optimizations: creative, product images, PDPs, reviews, keyword optimizations, etc.
• Leveraged reviews to increase brand credibility.
• Introduction of YouTube campaigns to support brand awareness growth.
• Implementing winning performance creative across the board to improve brand engagement, brand recall, and brand luxury.